Career Branding

by Stephanie Blye

Career branding refers to your career reputation. Through branding you should understand any way of self promoting/self advertising so that you create a "brand" of yourself or even out of yourself. Career branding helps you to define who you are, what you are good at and why you should be wanted by employers. It enables you to enhance the things that make you different from the rest of the job seekers and it helps you show the added value you can offer to the company of a prospective employer.

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