Why Use A Targeted Cover Letter?

by Stephanie Blye

Even if the advertisement you apply for is different from the domains you are used to, it is advisable that you personalize your cover letter. Standard or general cover letters show the employer that you are not that interested in the job he has advertised. If you use a targeted cover letter instead, you'll prove you are very interested and you have initiative as well.

The cover letter varies depending on the type of job and on the modality in which you apply for that job. For example, you apply for an advertisement with a cover letter which you have written for an unadvertised position. No matter your purpose you must pay attention to the way you sell yourself and the reasons you mention related to what you can do for the respective company.

Applying for an advertised position

Have a little research done about the company and the position you are going to apply for so that the prospective employer would be surprised. Make sure you fill all the requirements of the position and mention them separately in your cover letter.Draw attention upon your qualifications. Address the cover letter to the person specified in the advertisement.

Applying for a position that hasn't been advertised

Applying for an unadvertised position is the best thing a job seeker can do in order to land an interview and get a job. It is little probable that your application could cause an overcrowding of CVs for the same position. In fact, it will actually get more attention and the company staff will see that you have initiative.



In the introduction of your cover letter list your knowledge about the company along with a positive declaration regarding your contribution you might add to the business. If possible, refer to somebody you know inside the company, or to a newspaper article you have read about it. In the end, mention what you are going to do next. For example: "I am going to call back next week to talk about the possibility of an interview".

Request for work experience

Work experience is a good opportunity of choosing the career you want to follow. Some companies encourage this thing and offer their employees more attributions and responsibilities in order to accumulate as much vast experience as possible. So ask for the opportunity of more experience in your cover letter as well because this proves you are very determined.